Advertising & Marketing Opportunities
Dallas Raceway is one of the newest premiere racing venues in the TX. Hit your targeted market and reach an enthusiastic, attractive demographic and EXTREMELY loyal fan base. Opportunities include multiple facility signage including suite tower & guardwall signage, multimedia & web advertising, event sponsorship.
Increase visibility and branding of products and companies through a marketing program at Dallas Raceway. With some of the newest and innovative events for 2010, Dallas Raceway offers effective exposure to an extremely broad brand loyal audience. Located just 28 miles from downtown Dallas its ease of access and strong multi event schedule is sure to raise this facility to one of the most visited venues in TX.
• Pinks All Out TV show /event coming march 2010
• New TV show “THE MOVE” event/Tv show shoot on Versus TV
• Featured special Event Races all season & Monthly Series Races/Friday “ THE MOVE” Street Night Racing
• Private & corporate Track Rental Events
• Music Concerts and Festivals
Marketing Key Elements
Partners may acquire the following marketing elements at Dallas Raceway to create brand awareness to an incremental and very loyal audience:
• Facility and individual event Signage & Branding
• Display & Interactive Opportunities
• Print Advertising
• On-line promotion opportunities
• Public Address Mentions
• Website , text and group email inclusion
Grand stand Billboards
• Located atop the stadium grandstands, 10′x20′ billboards are double sided and receive impressions from spectators, television cameras.
• The billboard includes naming rights to the respective section i.e. “PEPSI Section”
Stadium Guardwall
• One-sided guard wall signs are located on the barrier walls of the track. Guard wall signs are placed at different intervals along the sides of the track, and turn-off area.
• These signs are visible to ALL spectator vantage points from grandstands, as well as national television coverage on SPEEDTV & Versus
Stadium Tower Signage:
• Large signage located on the top level of VIP suite/ tower. The most prominent sign at the facility. The sign is a focal point for the venue and is visible to spectators and television cameras, this sign generates the most premium exposure to both on-site spectators and television cameras during race events.
Activation Elements:
Public Address Mentions
Sponsor can provide a script or a pre-recorded message up to 60 seconds in length to be played during Dallas Raceway events
• Website Banner & List Usage
Banner graphic to be placed on www.dallasraceway.com that allows fans to click-thru and visit desired sponsor website. Also have the opportunity to send messages to track e-news subscribers and offer a special “discount of the month” special on Dallas Raceway website.
• Highway wall Signage
Event sponsored sign located on hwy 75. A major highway with thousand of viewer impressions every day.
• On Site display Opportunities
Midway display space in high traffic areas during feature events at Dallas Raceway
• Event Tickets
Sponsored event tickets for sponsors (determined amount per event/year)
Event Sponsorship
Dallas raceway offers the opportunity to get your brand(s) in front of an attentive and brand loyal audience through event sponsorships at events throughout the race season.
• Weekly exposure to racers and fans at the facility.
• Naming rights to events and cross promotions.
• Retain the right to offer a bonus (gift certificate or merchandise) to winning drivers providing sponsor affinity and brand loyalty.
• Ability to set up display and sell product at each event.
• Event Tickets.
• Ability to co-op branding with manufacturers and area retailers.
Please contact our marketing staff at:
Dallas Raceway Media
.(JavaScript must be enabled to view this email address)
Office: 972-239-2257
Cell: 214-802-9162
